What gives your company a sustainable competitive advantage in the era of increasing digitalization? Data – the more data you have that your competitors cannot gain access to, the stronger the competitive advantage. And what’s one way to get data? Web scraping!
Have you ever wondered how you can analyze text data, or how you can translate qualitative data to quantiative data? Qualitative Content Analysis helps you find out what customers really mean, how your company is perceived. This in-depth article guides you through all aspects of the method.
Simulate Market Shares for Product Launches with Conjoint Analysis. In this small case study, I will show you how you a can understand your customer by their actual underlying preferences by showing you a concrete example of a conjoint analysis. Read and find how a laptop startup can beat Dell, Acer, Apple & Co. using a conjoint analysis.
5/5 (2) Understanding, optimizing and predicting decisions Conjoint Analysis is a collection of methods based on judgment data to understand people’s preferences and decisions. Judgment data refers to data …
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